I gave feedback to two small businesses struggling with sales and visibility. Here's what I found.

I've been spending a lot of time on Threads lately, and one thing I keep seeing over and over again is small business owners who are ready to quit. And it's not because they don't have a good product. It's not because they aren't working hard enough. It's because they're putting everything they've got into their business and they don't understand what the heck is happening with their sales, visibility, or engagement.

Last week I came across two separate posts where business owners were asking for honest feedback on their website or their social media pages. One had a fashion brand. And the other sold stationery. Both were doing well but both had the same things working against their businesses and once I saw it, I was actually excited.

I shared my thoughts with them on Threads, and they really appreciated my advice, and it inspired me to make a whole video about it. I thought about it, if these two businesses had questions and missing pieces that could be game changing for their brands and businesses. I knew others would too.

So here's what I noticed.

Business number one review The Fashion Brand:

This brand was built around destigmatizing mental health and promoting empowerment through clothing. They had the most beautiful photos and a very clear mission. And they had products that actually really represent their brand mission. So taking a step back everything looked great.

However, when I got to the product descriptions, there was just one thing I immediately noticed was missing.

They were listing their product details like most small business do such as materials, sizes, colors. etc. And while I understood you want to include those details too because your customers are buying online and can't see, feel, touch, hear, taste, or smell the products in person they need those details too.

But once I noticed the connection between their mission and the products themselves I realized what was missing. So I suggested they add a little more depth to their product description.

Something like this would work fine:

Say you sell weighted tracksuits describe how the product feels to someone with anxiety or depression. Does it feel like they're being wrapped up like a hug? Or does it feel like it's giving them the mental permission to rest?

That's not only good website copy, that’s a brand with products that are in alignment with their mission. When your words and products, match your mission, the right customers immediately recognized themselves in the brand and feel more confident to buy.

TLDR:Your product descriptions are an extension of your brand mission. Your website descriptions are a reflection of that mission and when the right customer immediately recognizes themselves in your brand it helps them feel more confident in their decision to buy ultimately helping improve conversion rate.

Brand Review number two The Stationery Brand:

The second business had beautifully hand designed products, the kind that makes you want to slow down grab a cup of tea, read a book, and use their beautifully designed bookmarks to mark your spot. But there was just one thing I immediately felt was missing from their content. Them!

When I scrolled their page, the products obviously stood out but I felt they could stand out even more. How? With a little more personality of the person behind the brand.

And that matters more than most people realize, especially on social media.

My advice, although simple: add more you to your content.

I want to be clear on what I mean by this because I know it can be confusing or scary when you're shy and introverted like me. So here's an example of what I mean.

If you sell bookmarks, don’t just say go buy my bookmarks. Film yourself reading, it can be a close up of the book and just your hands. But you’re sharing what moves you about whatever you’re reading. This could be a sentence or a chapter that really made you think and you want to educate or entertain others with what you've learned. Then naturally show your bookmarks.

Let people fall in love with you first then the product becomes part of the story.

Let's talk about CTAs

CTAs stands for Calls to action. A lot of small business owners either don't use CTAs or they're dropping too many all at once in the same piece of content. An even better approach to delivering a CTA is something that feels natural and not salesy. For example:

I've been loving this book about XYZ it really taught me how to be more present in my body, and how to rest without guilt. I’m conquering my fear of letting go one small step at a time. I highly recommend this book and by the way, don't forget to grab your bookmarks from my new enchanted series collection, linked in my bio.

Something like that feels more genuine, casual, and less salesy and allows you to have more fun and share parts of your life without being too evasive.

TLDR: People buy from brands they connect with on a deep level. Adding a little more personality and style to your content lets your products naturally speak for themselves.

What most brands Have in Common

I don't believe anyone has a bad business.

Sometimes it's just hard to realize the problem when everything on the surface looks fine. The products look good, your website is finally live, you're cranking out one social media post after another. But for some reason people aren't buyer or engaging and usually it comes down to one of three things:

1. Your copy isn't emotionally grabbing the attention of your ideal customer

2. You’re posting content and sharing the product but not the person behind the brand (This doesn’t only mean showing your face, it means sharing your quirky personality.)

3. There is no clear next transformation guiding the customer towards a purchase (Even your website requires clear transformation and CTAs in your descriptions)

Why all this matters

I made this video because I see the same pattern in most businesses including my own at various points of my journey. And I know how discouraging it can be to work hard on something and not see it reflected in your sales, visibility, or engagement.

Most of the time, the issue isn't starting over, adding something new, or worse giving up. Sometimes all it takes is a simple target audience adjustment, a shift in how you're describing your products, or how you're showing up and guiding people through your sales process.

That's exactly what I help with in my Brand Reviews.

I go through your social media, your website, your messaging, your social presence, website copy, and your overall strategy. Then I let you know specific changes you can make to improve your sales, visibility and engagement. And the best part is it's genuine, advice and feedback designed to help you understand and grow your brand over time.

Right now, the first 3 people to book get $50 off before the price goes up.

If you want to see the full breakdown of both businesses in real time, the video is linked below. Sometimes it's easier to see it than to read it. So I understand.

Watch the full video here.

How my Sunday Resets are turning cleaning into an intentional habit.

I'll be honest with you, cleaning has always been a little complicated for me. Not because I'm lazy or genuinely hate it. Actually if my mind and body were cooperating I'd have the most intentional tidy space because I love the way a clean space feels and looks.

The real issue is I never actually learned how to clean growing up. I was sheltered in a way that sounds nice on the surface, my mom just handled everything, unless I was in trouble and told to clean my room, but it didn't prepare me for the real responsibilities of adult life. And now that I deal with depression and anxiety, finding the motivation to clean can genuinely be hard most days.

When I went through the deepest depression of my life around 2020 cleaning wasn't on my radar at all. My days were spent in survival. Fortunately my boyfriend was there to help keep things together.

But eventually I knew I needed something to help pull me out of it. So somewhere between 2020 and 2022 I started journaling, meditating, and something I'd never see myself doing, reading!

A fellow YouTuber creator inspired me to pick up reading and one of the books I choose was The Miracle Morning by Hal Elrod.

And while the whole book was motivating, the thing that actually changed how I approach cleaning and habit building was his 30-day rule.

The 30-day rule and why it actually works

Elrod breaks habit forming into three phases and honestly this framework helped me more than any productivity tip I'd tried before.

The first ten days are the hardest. Whatever new habit you're trying to build will feel uncomfortable and you may even want to quit. This is normal.

Days eleven through twenty start to feel more like a routine but it still feels like work. You're not hating it as much but you're also not loving it either. But you Keep going anyway.

Days twenty one through thirty is where the magic happens. Something changes. The habit starts to feel natural. Almost automatic. It might even feel off when you don't do it because your so used to it now.

That's when it actually becomes a habit.

When I started with making my bed

I picked the smallest possible habit. Making my bed every morning. That's it.

It sounds a little too simple to matter but that's the point. I needed something achievable enough that I'd actually do it everyday even on the days when I had no energy, no motivation, and no desire to do anything. It was something about starting the day with one simple thing (however small it was) which is what changed the energy of everything moving forward.

That small habit slowly grew into a full Sunday reset routine. It's a day I set aside to clean, declutter, reset my space, and get myself mentally ready for the week ahead. Its Not always perfectly. It's not a super fancy day. It's just intentional.

Why being intentional matters more than perfection

The reset isn't about having a spotless apartment. It's about the feeling of walking into my space and have it feel like where I want to be rather than where I've been stuck. For someone like me who is actively working on building better daily habits and who genuinely struggles with consistency, having one specific day that I clean has made more of a difference than any other daily or weekly routine I've tried.

Your space can affect your mental state more than most people realize. When my space feels all over the place my brain feels frazzled. When I reset my space I reset something in myself too.

Where the habit tracker comes in

If you want to try this for yourself pick one small thing. Not a whole routine. Just one thing you can do every day for thirty days. Track it and watch what happens in the three phases. See how it feels. And don't judge yourself too quick or harshly in the first ten days because those are supposed to be hard.

I made a free 30-day habit tracker you can download below. It's simple, printable, and has space to write your goal, track your days, and gauge how you feel at the beginning and end of your journey. I wish I'd had this when I was first trying to build my habits. I used a regular piece of paper to track my 30 days but now you have access to a cuter version.

Watch the full video here.

I stopped people pleasing and found my brand.

I struggled a lot with people pleasing, self-doubt, and the overwhelming feeling of trying to build a brand and business from scratch without really knowing who I was or where to start.

But somewhere in the middle of all of that I figured out so much about yourself. And slowly, imperfectly, but surely, I built a brand and a business I'm actually excited about every day.

My hope is that by sharing my story with you you'll see that it's you're not alone. And maybe something I went through will resonate with where you are right now.

I hope this video reaches you well.

Finally organizing my living room shelves.

I'm finally doing the part I've been avoiding, decluttering my living room shelves. It's been an unintentional avoidance too because I want to get my apartment and space together, but if you're anything like me and struggle with health issues, or your busy building your brand and business, or your busy with everyday life than you know small things like this, unfortunately, sometimes get overlooked.

Well, today we're tackling that problem and finally doing the part I've been avoiding, decluttering my living room shelves and getting my life on track.

Finding My Brand Voice So My Content Sounds Like Me

In this video I’m chatting through how I found my brand voice and the things that helped me make my content sound more like me. I talk about how I want to show up online, the tone I use in my copy, and how I figured out what feels natural for my business and personality.

If you're looking for a simple system and workflow that for business, content, and daily life, I highly recommend watching the full walkthrough (recommended at the end of this video) and then securing your Trello Life & Business Planner here.

My updated Trello life and business planner.

In today’s video, I’m giving you a full walkthrough of my Trello Life & Business Planner. Board by board, I show you how everything works, why I created each board, and how this new system is completely different from my previous Trello video.

My upgraded planner is a full ecosystem that helps me stay on top of all my social platforms not just one. It’s simple, easy to use, and designed to make content creation, planning, and everyday life feel a little more structured without being overwhelming.

There's NO automations or add-ons🙅🏾‍♀️ because I’m a small business owner too, and I know those things can be complicated.

So if you're looking for a, I highly recommend watching the full walkthrough and then securing your Trello Life & Business Planner here.

I finally got around to it! | Organize my office with me.

I finally organized my studio office after putting it off for months. Before the new year arrived, I knew I had to get it together, not only because it felt like the perfect time to reset, but also because I’ve been behind the scenes making changes to my brand and business. So it just felt like a new year, new me kind of moment.

I was tired of putting it off for so long, but I’m really glad I finally mustered up the time and energy to do it. Even though it took me like two business days to get it done! Anywho! I can’t wait to bring in the new year with a nice and tidy office / studio / workout room…?! I know that sounds crazy, but you’ll just have to trust me on this, it turned out so good and functional.

Somehow, even though it sounds like a lot going on, I actually ended up with more room and space for everything. After watching today’s vlog, let me know what you think of how my room turned out.

I Found people who genuinely want what I have to offer.

The words market research used to feel scary to me. I thought it was going to be complicated, overwhelming, and something I wouldn’t understand so I avoided it completely.

I stayed away from some of the most important things that would have actually helped me build my dream brand and business, simply because I didn’t understand them yet and they felt intimidating.

If you have a target audience but aren’t seeing the level of success you expected… Or if you’re trying to sell to friends and family and getting constant pushback about your products or ideas, this video is for you my love.

In today’s video, I share:

• How I realized I was unaligned with my target audience

• How I learned to do product validation and market research in a way that actually made sense to me

• How I finally discovered who my real target audience was

Now that I know who I’m creating for, I feel more aligned, more confident, and happier in my brand and business than I’ve felt in the last 10–15 years as an up and coming entrepreneur.

I’m building a community that truly feels like home, and I can’t wait to share exactly how I got here with you in today’s video.

This is what led me to the brand I have today and I love it!

I’m catching you up on where my love for entrepreneurship started, my experience going to fashion design school, and how people-pleasing took a serious toll on my mental, physical, and emotional health. I also walk you through my self-care and wellness journey back in 2020, how I recovered from a very dark time in my life, and how I was able to turn things around and start building my home decor, self-care, and lifestyle brand you see today.